CIE Wakeboarding - Live - LIfe

The CIE Company was founded in 2001, and continues to grow with Northern California natives, Billy Tonis, Evan Brown, Jarrod Ehlers and Allen Bischofberger. CIE started as a clothing company and was created out of desire for “involvement” in the Wakeboarding industry. The first lot in the apparel line was printed in 2002, and used to support local, grass root events and riders.

By 2003 CIE, became a household name in the Northern California Wakeboarding scene. A half dozen distinguishable shirts, hats, and shorts could be found at several local pro shops. CIE was established as a symbol of the “Delta Area Wakeboarding” and began sponsoring local contests and gatherings with Wakeboard clothing and accessories.

In 2005, CIE founded the annual “CIE Spring Ride.” As the years progress, the CIE Spring Ride has stapled itself as one of the largest, most anticipated Wakeboard gatherings in California. The event hosts a professional rider double up contest for spectators, a raffle with thousands in prizes, and an opportunity to meet other professional wake riders in a beautiful lake-front resort venue. Many spectators travel across the states and even countries to attend this event. The gathering has gained national exposure with the articles and pictures on Wakeworld and Wakeboarding Magazine. The creation behind the CIE Spring Ride was to join California riders in the kick-off of a new riding season.

Each year CIE promotes wakeboarding contests and establishes itself as a local sponsor. They included the Delta Riders Association, INT, WWA and Hangtime events in the Northern California area. These contests were spread throughout the year gathering competitive riders to compete with others at an individual level.

CIE has coordinated with film companies to market videos in recent years. Such films include The Chick Flick, Delta Sessions II, Nor Cal Faction, and Global Warning. Tow and chase boats were provided by CIE, holding many professional involvements with the film crews.

The CIE Company has grown to be a largely influential group that has made its mark by filling the void between recreational wakeboarders, and professional level riders. Filling this void has gained the company and its members respect from California throughout its Nation.

BILLY TONIS
PARTNER
tonis@ciewakeboarding.com

"The Happy-Go-Lucky One"
Is good-natured and optimist. He doesn't want to grow up (Peter Pan Syndrome). Indulges boastfully and likes gambling. Social, outgoing and doesn't like responsibilities. Often fantasizes. Impatient and yet fun to be around. He has lots of friends. Flirtatious with the ladies and doesn't like rules. Sometimes hypocritical and dislikes being confined in tight spaces or even tight clothes. He doesn't like being doubted and is a beautiful person inside and out.

EVAN BROWN
PARTNER
evan@ciewakeboarding.com

"Deep Well of Strength"
Has an uncanny ability to get to the root of any problem. Great rawness of perception that is almost psychic. With an incisive and analytical mind, makes him a natural detective or spy. A frequent workaholic, he is always cramming each work day with hours of productivity. An excellent and relentless worker and excels in anything involving the Eighth House: trusts and inheritances, mortuaries, psychology and counseling, and the occult. Master at using his money to build his own fortunes, and can be extravagantly generous to charities or other worthy causes.

JARROD EHLERS
MARKETING MANAGER
jrod@ciewakeboarding.com

"Steadfast"
Has excellent business matters, fueled by strong social needs. Attains and excels in a very creative planning tactic. Pays attention to detail and is a very introverted, sociable and extremely faithful. Has latent energy, seeking a channel to demonstrate commitment. Bullish by nature, he tends to tread slowly with serenity, having self indulgence issues. He strives for a secure and sound relationship and spends as much time as he feels necessary to cement a lasting faithful partnership.

ALLEN BISCHOFBERGER
TEAM MANAGER
allen@ciewakeboarding.com

"Sense of Balance"
Will see everything better if it's done in a pair. Epitomize balance, harmony and a sense of fair play. Works hard and also demands that his partner works just as hard. Has a strong sense of justice and fair play and can be sensitive. It is pretty unusual for him to express anger, but when he does it is usually a storm. His is a true team player in the work atmosphere. His favorite partnership is at home, and does what’s best for everyone. He enjoys talking to people as he is a very attentive listener.